Over the last decade, we’ve been witness to an ever-increasing phenomenon, demanders of attention are increasing as our attention span quickly shrinks. Every day hundreds to thousands of brands are in constant competition for today’s most valuable currency – attention. We live in a 24/7 society where individuals are perpetually consumed by sensationalist global news, endless streams of social media feeds, and instantaneous communication with virtually any connection within a network. That leaves marketers in a bit of a pickle.